added ctv page

_data/sidebar.yml

@@ -1714,6 +1714,14 @@
   sectionTitle:
   subgroup: 0
 
+- sbSecId: 6
+  title: Connected TV
+  link: /formats/ctv.html
+  isHeader: 0
+  isSectionHeader: 0
+  sectionTitle:
+  subgroup: 0
+
 - sbSecId: 6
   title: Native
   link: /prebid/native-implementation.html

_layouts/home.html

@@ -71,6 +71,12 @@ <h2>Formats</h2>
           <div class="card-media">{% include icon__format--video.svg %}</div>
         </div>
       </div>
+      <div class="card text-center">
+        <div class="card-body">
+          <a class="card-title stretched-link" href="/formats/ctv.html">Connected TV</a>
+          <div class="card-media card-media-ctv">{% include icon__format--ctv.svg %}</div>
+        </div>
+      </div>
       <div class="card text-center">
         <div class="card-body">
           <a class="card-title stretched-link" href="/formats/amp.html">AMP</a>

_sass/components/_card.scss

@@ -88,6 +88,13 @@
           }
         }
       }
+
+      /** this is required for the CTV icon the path segment is not painted, but filled */
+      + .card-media-ctv {
+        path {
+          fill: $t-text-color--reverse;
+        }
+      }
     }
 
     + .card-media {

formats/ctv.md

@@ -0,0 +1,26 @@
+---
+layout: page_v2
+title: Prebid Connected TV
+description: Prebid Connected TV
+sidebarType: 6
+---
+
+# Prebid Connected TV
+
+Prebid for CTV is a Prebid-based unified auction solution designed for CTV long-form video programmatic needs. 
+
+Prebid aims to create a flexible solution that allows publishers to plug in 160+ video capable adapters for the demand sources either in publishers’ existing stack or as a stand-alone Prebid Server based programmatic demand source.
+
+Prebid can be the best way to serve programmatic ads into long-form video content, both for remnant inventory as well as the primary demand source. It can be used for both client side and server side ad insertion, and can integrate with the publisher’s ad server of choice.  
+
+Server side ad insertion dominates CTV ad serving ecosystem mainly due to the following reasons:
+
+- A multitude of CTV device platforms and the complexities of implementing and managing client side ad insertions for all such platforms.
+- Superior end user experience with smooth transition between content and the ads with matching video playback quality.
+
+Prebid Server is the most commonly used methodology for accessing programmatic demand for the server side ad insertion use cases.
+
+## Further Reading
+
+- [Ad Server Integration with Prebid Server Architecture and Interface Recommendation](/prebid-server/use-cases/pbs-lfv.html)
+- [Prebid for CTV-OTT: Use Cases, Common Integration Architectures, Challenges, Solutions](https://files.prebid.org/docs/Prebid_for_CTV-OTT.pdf)

formats/video.md

@@ -29,7 +29,4 @@ Instream ads are for short-form video content within a player generally has simp
 
 ## CTV-OTT
 
-Connected TV and 'Over-The-Top' video ads are for long-form video content. They have stronger requirements for ad-podding and category exclusion.
-
-1. [Prebid CTV+OTT white paper](https://files.prebid.org/docs/Prebid_for_CTV-OTT.pdf)
-1. [Prebid Server long-form video ad support](/prebid-server/use-cases/pbs-lfv.html)
+See the [Connected TV landing page](/formats/ctv.html).