A small script for measuring word of mouth marketing via tweets on certain topics.
Some not-straightforward metrics computed here:
total_generated_impressions : impressions gathered by all replies of tweets matching a certain query (including replies of replies)
total_generated_engagement : engagement (likes + comms + retweets) gathered by all replies of tweets matching a certain query (including replies of replies)
You will need a Twitter developer app with the Essential (free) package. Then you will need to generate yourself a BEARER_TOKEN.
export BEARER_TOKEN=<your_bearer_token>
npm i && npm start // this will perform a recent search of tweets that contain the `#1Password` hashtag and save them in a csv file.