Buy side representation

[wegmannt]

The buy side is not only the part of the market "where the money comes from", but advertiser are technically deep integrated into the ecosystem, providung identities with associated data. To leave them outside of a governing structure would be a fundamental flaw, which which would make it difficult to impossibl to establish market-wide support for the concept. Industry frameworks like the European Transparency and Consent Framework (TCF) made the same mistake and are paartially crippled by this up to the present.

[darobin]

I am well aware of the role the buy-side plays — that is why it is flagged as an issue. If you have suggestions for how to develop a legitimate polity on that side, I will definitely take them.

The TCF was primarily designed to enable intermediaries to continue business as usual (and revenue for IAB Europe). It's certainly not a model to follow. (Publishers weren't exactly taken into account, either.)

Anyway — if you have suggestions, I'll take them.